Social Media

What is it all about?

The trend today is how to use social media for business growth. We are here to help you understand so you're good to go.

Understanding Social Media

According to the experts, social media has grown far beyond the simple definition of a communication platform. It can be split down into three sections.

Social Aspect

The interaction with other people by sharing information and receiving information from them.

Media Aspect

The instrument of communication, such as the internet or traditional media: TV, radio and newspapers.

Content Aspect

The information or message being shared or delivered to the intended audience and its formats

What does a social media strategy comprise?

It is important to understand which components make up the large body we call social media. These are the key things that make up a well defined social media strategy.

  • Carefully crafted communication
  • Amazing content that excites and informs
  • Friendly customer support for queries

Content Creation

How do you communicate with customers? What media do you use to communicate your message? What can the customer recognize you for?

Mind your content

Why content matters

It can be a means of getting more likes, comments and retweets but focus on sharing high quality content in order to engage in a dialogue with users and thereby generate a lead.

What are the different types of content

This content can be in form of Blog content, videos, animations, storyboards, photography, infographics etc. Each content type is dependent on the target audience your brand serves.

How to use the content.

The content you have built can be used and repurposed to achieve different objectives in various social media platforms. It’s wise to have a content plan that fits into your brand’s objectives for the consumer.

Engagement

What is engagement.

Social media engagement measures the public shares, likes and comments for an online business' social media efforts. Engagement has historically been a common metric for evaluating social media performance but doesn't necessarily translate to sales.
How to increase engagement
Post frequently — Keep your brand at the top of people's newsfeeds with witty, engaging and entertaining content
Use images — Images greatly increase interaction rates for all social media platforms.
Be personal — avoid sounding like a press release; show the audience that there are real people behind the brand.
Build Partnerships — Share links and produce original content with other popular brands (so long as they're not your competitors), brand advocates and tastemakers.

Conversion

What is conversion.

This refers to the point at which a recipient of a marketing message performs a desired action. This is when the reader is prompted to do an action e.g. buy now, call us, order now etc.
How to increase conversion
This can be done by designing your content to lead users to a specific action. If you want more sales, talk about your product or service, its benefits and then give a link, email or number to contact you for further details. Do not let your customer wander around, direct them to where you want them to go.

What is your objective?

Which social media is right for you?

Did you know each platform has a particular audience who visit it for a particular reason? Social media can be used for several reasons. They are listed below.



  • Lead generation
    Think of lead generation as gathering intelligence on your customers. You’re getting to know:
    • • What your target audience is interested in
    • • Which products you could potentially sell to them
    • • What their needs are
    • • How you can eventually turn them into paying customers
  • Awareness Generation
    A strong online presence is what sells and keeps you relevant in today’s world. With social media, your company, no matter how small, is planted out there right next to your biggest competitors and in front of the eyes of your ever-scrolling audience.
  • Conversion
    This involves the point at which a recipient of a marketing message performs a desired action. This is when the reader prompted is to do an action e.g. buy now, call us, order now etc.
  • Engagement
    This is where you measure the public shares, likes and comments for an online business' social media efforts. How does the content you post cause people to respond? High engagement is a good sign of relevant content for your audience.

Why you need an audit

Want to find out how you have performed in all this?

Do you want to understand how this information can work for you and your business? A social media audit takes a thorough look at your company’s existing social media presence. The discoveries from the audit provide actionable feedback that helps engage more customers. You get a broader picture of how well your social strategy ties into your overall business goals, and the extent to which it reinforces a positive brand experience. A social media audit will empower you to know which areas to focus your resources to get the best results.

Reasons for an audit
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  • You want expert feedback about your content with insights into what to modify and why

    Content drives everything on the web. Whether it’s your blog posts, website content, social media or social ads, engagement with your content is the catalyst to converting fans into customers. Solid strategies get the right message to the right customer at the right time. A social media audit provides valuable feedback from an expert and the knowledge gained is often the difference between getting the lead and losing it.

  • Find out exactly why your social media isn’t converting

    Social media conversions are the metrics that tell you that you succeeded in getting people to do what you wanted them to do. A social media audit will pinpoint areas for improvement and help you discover the path to more conversions: reach more people, get higher engagement, and turn fans into customers.

  • Uncover opportunities to generate leads

    Social media is pay-to-play. Facebook ads have certainly been a lightening rod for discussion amongst users but for marketers, there is truly nothing more valuable for improving engagement and driving leads. If you’re currently running ads, a social media audit will analyze current tactics and provide additional ad strategies to explore.If you’re not running Facebook ads, then the audit will provide first steps to boost content, increase engagement and drive leads to your site.

  • Learn how you stack up against your competitors

    Competition is a good thing. It helps us do our best. It’s helpful to know why your customers choose you rather than your competitor.Assessing how your competitors are using social media – and revealing their weaknesses – gives you a distinct advantage. The social media audit will reveal areas to concentrate on to attract more customers.

  • You know you’re losing people in your social sales funnel but can’t seem to figure out why

    One of the coolest things about social media is that every step of the buyer’s journey within the social media ecosystem can be met with helpful content that engages them. To engage them at each step requires proper strategy and tactics.

    • Are you recognizing organic leads via your social channels?
    • Do you have a process with which to engage and follow up on those organic leads?
    • Are you providing a specific page for in-market customers to learn more?
    • Are your prospects clicking on Facebook ads but not completing the lead form?


A social media audit will examine how, where and when you’re losing people in your social sales funnel.You may be working with a social media marketing agency who provides social media for you. You could be disappointed in your vendor’s results and want to know what you can do to fix it. You could also be “flying blind” trying to make it work yourself. In each of these scenarios, a social media audit will being you peace of mind.

Some of the parameters of our audit:
  • • How are you performing generally on social media?
  • • How are you varying your content?
  • • Are you equally strong on all of your channels?
  • • How is your brand being talked about?
  • • Are you posting on Twitter what you should be posting on Facebook?
  • • What are your competitors doing, and how well are they doing it?
  • • What things can you do better to make extra revenue from your channels?

We made the process easier for you.

We want you to increase your reach and connect with your audience on social media. Want an example? See how a sample social media report looks like.

Let us help you identify what you need to change or improve in your digital and social media. Get an audit today.

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