You want expert feedback about your content with insights into what to modify and why
Content drives everything on the web. Whether it’s your blog posts, website content, social media or social ads, engagement with your content is the catalyst to converting fans into customers. Solid strategies get the right message to the right customer at the right time. A social media audit provides valuable feedback from an expert and the knowledge gained is often the difference between getting the lead and losing it.
Find out exactly why your social media isn’t converting
Social media conversions are the metrics that tell you that you succeeded in getting people to do what you wanted them to do. A social media audit will pinpoint areas for improvement and help you discover the path to more conversions: reach more people, get higher engagement, and turn fans into customers.
Uncover opportunities to generate leads
Social media is pay-to-play. Facebook ads have certainly been a lightening rod for discussion amongst users but for marketers, there is truly nothing more valuable for improving engagement and driving leads. If you’re currently running ads, a social media audit will analyze current tactics and provide additional ad strategies to explore.If you’re not running Facebook ads, then the audit will provide first steps to boost content, increase engagement and drive leads to your site.
Learn how you stack up against your competitors
Competition is a good thing. It helps us do our best. It’s helpful to know why your customers choose you rather than your competitor.Assessing how your competitors are using social media – and revealing their weaknesses – gives you a distinct advantage. The social media audit will reveal areas to concentrate on to attract more customers.
You know you’re losing people in your social sales funnel but can’t seem to figure out why
One of the coolest things about social media is that every step of the buyer’s journey within the social media ecosystem can be met with helpful content that engages them. To engage them at each step requires proper strategy and tactics.
- Are you recognizing organic leads via your social channels?
- Do you have a process with which to engage and follow up on those organic leads?
- Are you providing a specific page for in-market customers to learn more?
- Are your prospects clicking on Facebook ads but not completing the lead form?